Halloween Campaign
As Senior Art Director, I worked cross-functionally and with agency teams to conceptualize and lead creative development for a playful Halloween social campaign, aimed at drumming up excitement for the holiday and bringing nostalgic content to customers to drive engagement.
Agency partner: Big Spaceship
Photographer: Scott Pitts
Food Stylist: Callie Meyer
Playful with Product
Meeting our customers in the Halloween mindset by tapping into insights around nostalgia for spooky Halloween themes and movies
Engaging Interaction
Sparking conversation with our customers by creating moments of engagement on their feeds.